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General Mills Opposes Freedom-Limiting Marriage Amendment

Thursday, June 14, 2012

“This is a Business Issue That Impacts Our Employees”

Kate Brickman, Press Secretary
Phone Number: 612-460-1219

June 14th, 2012 – Saint Paul, MN – Fortune 500 giant General Mills took an historic stance today in support of all Minnesota families by formally opposing the constitutional amendment that seeks to limit the freedom to marry for committed gay and lesbian couples in Minnesota. At the 2012 Betty’s Family Pride Reception Wednesday evening, General Mills CEO Ken Powell voiced the company’s opposition to the proposed amendment, calling it an initiative that makes our state less inclusive and reduces our company’s ability to attract and retain talent.

Minnesotans United for All Families – the official coalition campaign working to defeat the amendment in Minnesota – released the following statement in light of this news:

“The business case against this amendment is straightforward and powerful. General Mills’ decision to publicly oppose this hurtful, freedom-limiting amendment sends a clear message that neutrality on this amendment is simply not in Minnesota’s best interest. In order to keep our state a thriving and competitive place to live and do business, we must maintain our status as a national leader in attracting top talent. Doing so begins in November with the defeat of this amendment, and we’re proud to stand with General Mills and other Minnesota businesses – both big and small – in refusing to limit the freedom to marry for some committed couples in our state.”

In a blog post, Ken Charles, the Vice President of Global Diversity and Inclusion at General Mills continued, “We do not believe the proposed constitutional amendment is in the best interests of our employees or our state economy – and as a Minnesota-based company we oppose it.”

Minnesotans United for All Families launched an online petition thanking General Mills for taking this important stance, which can be found here.

Click here to read General Mills’ blog post in its entirety.


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