Minnesotans United for All Families Announces First Ads
Online Ad Buy Features Real Minnesotans Talking About What Marriage Means; Announcement Comes as Pride Festival Kicks Off This Weekend
FOR IMMEDIATE RELEASE
Contact: Kate Brickman, Press Secretary
Phone Number: 612-460-1219
June 21, 2012 – Saint Paul, MN – Building on the momentum sweeping across the state to defeat the amendment that would limit the freedom to marry for same-sex couples in Minnesota, Minnesotans United for All Families today announced the release of two new ads — the first of the 2012 campaign. This news comes as the campaign prepares to galvanize thousands upon thousands of people at Twin Cities PRIDE this weekend.
The first ad, running online exclusively for the coming weeks and paid for by the Project 515 Education Campaign, features a range of Minnesotans talking about what marriage means to them and concludes that no one would want to be told it’s illegal to marry the person you love. It encourages Minnesotans to visit www.gettheconversationstarted.org to learn more about talking with their friends and neighbors about the freedom to marry in Minnesota.
The second ad, paid for by Minnesotans United for All Families, features Saint Paul residents Kate Wulf and Marianne Christianson speaking about what marriage means and how this amendment would single out and exclude some Minnesotans from the freedom to marry.
“We’re very proud that this campaign continues to be about the people right here in our state who will be impacted by this amendment and who know that marriage is about love, commitment and responsibility, and that no one – no one – would want to be told it’s illegal to marry the person you love,” said Richard Carlbom, campaign manager for Minnesotans United. “Real Minnesotans are coming together in this advertisement and all across the state to say no to this hurtful, freedom-limiting amendment.”
Minnesotans United for All Families is the official campaign working to defeat the proposed constitutional amendment that would limit the freedom to marry. Today’s announcement builds on recent momentum of opposition to the amendment. On Tuesday, Minnesotans United announced that it had raised $4.6 million since the start of the campaign, with more than 90 percent of contributions coming from Minnesotans.
The campaign is eager to spark conversations this weekend, as it hopes to talk with thousands upon thousands of people at the Twin Cities Pride Festival, which serves as the official summer launch of the campaign.
“We know that the more people talk about what marriage means and how this amendment would hurt them and their families, the more Minnesotans come to the conclusion that voting no is the right thing to do,” continued Carlbom. “We look forward to sparking more than 1 million conversations as we take this powerful message to every corner of the state between now and Election Day.”
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